Implementasi Model Bisnis Dan Strategi Pengembangan Smart Hiking Menggunakan Business Model Canvas Dan SWOT
Article Sidebar
Main Article Content
Abstract
Meningkatnya aktivitas pendakian gunung di Indonesia mendorong kebutuhan terhadap layanan digital yang mampu mendukung persiapan pendakian secara lebih aman dan terstruktur. Namun, inovasi teknologi tidak hanya membutuhkan pengembangan fitur, tetapi juga model bisnis yang mampu menjelaskan bagaimana nilai diciptakan, disampaikan, dan menghasilkan keberlanjutan bisnis. Penelitian ini bertujuan untuk merancang model bisnis dan strategi pengembangan Smart Hiking sebagai aplikasi pendukung aktivitas pendakian berbasis kecerdasan buatan menggunakan pendekatan Business Model Canvas (BMC) dan analisis SWOT. Penelitian ini menggunakan metode kualitatif deskriptif melalui wawancara dengan pengembang aplikasi, observasi terhadap konsep layanan, serta dokumentasi pendukung. Hasil penelitian menunjukkan bahwa Smart Hiking memiliki proposisi nilai melalui integrasi rekomendasi perlengkapan berbasis kecerdasan buatan, informasi cuaca secara real-time, data jalur pendakian, dan dukungan mitigasi risiko dalam satu platform. Penelitian ini menunjukkan bahwa kombinasi Business Model Canvas dan SWOT dapat menjadi pendekatan strategis dalam merancang model bisnis digital pada tahap awal pengembangan.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
C. L. Gosal, R. C. Tarore, and H. H. Karongkong, “ANALISIS SPASIAL TINGKAT KERENTANAN BENCANA GUNUNG API LOKON DI KOTA TOMOHON,” Jurnal Spasial, vol. 5, no. 2, 2018.
APGI, “Indonesia Mountain Travel Mart 2025: Menghubungkan Ekosistem Wisata Gunung dengan Pelaku Industri Pariwisata Lainnya Guna Mewujudkan Pariwisata Berkualitas dan Berkelanjutan di Daerah Pegunungan Indonesia,” Asosiasi Pemandu Gunung Indonesia.
Goodstats, “Jumlah Kecelakaan Pendakian di Berbagai Gunung Indonesia 2013-2024,” Goodstats.
DataGunung, “Gunung Gede Statistik,” Data Gunung.
BSN, “Mengelola Pendakian Gunung Secara Berkelanjutan dengan SNI,” Badan Standarisasi Nasional.
W. Silfianti, R. D. Syah, A. Suhendra, A. Isra, A. Darmayantie, and N. R. Ohorella, “A Deep Learning Approach for Tourism Destination Recommendation Using IndoBERT and TF-IDF,” ILKOM Jurnal Ilmiah, vol. 17, no. 3, pp. 241–251, Oct. 2025, doi: 10.33096/ilkom.v17i3.3069.241-251.
Y. P. Marco, R. Alif Fathin, A. H. Savira, A. Triutami Nurwulandari, E. Efiani, and E. Soesanto, “PERAN KECERDASAN BUATAN DALAM MENDORONG INOVASI PRODUK DAN DAYA SAING PADA BISNIS INTERNASIONAL DI ERA INDUSTRI 5.0,” Jurnal Ilmiah Sain dan Teknologi, vol. 2, no. 7, pp. 248–254, 2024.
Muh. A. Al Haris, “Mengembangkan Model Bisnis Inovatif Untuk Start-Up di Era Digital,” Journal Of Economic Research, vol. 1, no. 2, pp. 79–86, May 2025, doi: 10.56799/joer.v1i2.16.
S. Istamarina, E. Anggraeni, and D. Astuti, “Inovasi dan Keberlanjutan Bisnis UMKM di Era Digital: Kajian Literatur Sistematis,” Journal of Business Economics and Management, vol. 01, pp. 323–327, 2025.
W. Yuliani, W. Yuliana, and Dwi Astuti, “Evaluasi Prospek Bisnis Start-Up Digital: Kajian Kualitatif Aspek Pasar, Teknis, Dan Manajemen,” Journal of Business Economics and Management | E-ISSN : 3063-8968, vol. 1, no. 3, pp. 171–177, Jan. 2025, doi: 10.62379/jbem.v1i3.162.
F. Akbar, D. Saputra, I. A. Sobari, and E. Agustine, “Implementasi Business Modeling Canvas (BMC) dan Unified Modelling Language (UML) untuk Aplikasi Berbasis Android Implementation of Business Modeling Canvas (BMC) and Unified Modelling Language (UML) for Android-based Application,” Januari, vol. 12, no. 1, pp. 2540–9719, 2023, [Online]. Available: http://sistemasi.ftik.unisi.ac.id
S. C. Wibowo, R. Sardanto, and A. Septian Chandra Wibowo, “How to develop business with SWOT analysis and Business Model Canvas (BMC) in Chandra Store,” International Conference on Economy, Management, and Business, vol. 1, pp. 1712–1725, 2023, [Online]. Available: https://journal.trunojoyo.ac.id/icembus
W. Yuliani, W. Yuliana, and Dwi Astuti, “Evaluasi Prospek Bisnis Start-Up Digital: Kajian Kualitatif Aspek Pasar, Teknis, Dan Manajemen,” Journal of Business Economics and Management | E-ISSN : 3063-8968, vol. 1, no. 3, pp. 171–177, Jan. 2025, doi: 10.62379/jbem.v1i3.162.
A. S. David and J. Veri, “Tren dan Inovasi Skema Bisnis Startup Berbasis Teknologi : Systematic Literature Review,” remik, vol. 9, no. 3, pp. 835–839, Aug. 2025, doi: 10.33395/remik.v9i3.15024.
Alexander. Osterwalder, Yves. Pigneur, Tim. Clark, and Alan. Smith, Business model generation : a handbook for visionaries, game changers, and challengers. Wiley, 2010.
M.-H. Roberto et al., “Business Model Canvas in the entrepreneurs’ business model: a system approach,” ICST Transactions on Scalable Information Systems, Jul. 2023, doi: 10.4108/eetsis.3594.
J. Lichy, Y. Zhai, and W. Ang’awa, “Using business model tools in entrepreneurial start-ups: insights and inconsistencies,” Journal of Small Business & Entrepreneurship, vol. 37, no. 3, pp. 381–413, May 2025, doi: 10.1080/08276331.2024.2380554.
R. W. Puyt, F. B. Lie, and C. P. M. Wilderom, “The origins of SWOT analysis,” Long Range Plann., vol. 56, no. 3, p. 102304, Jun. 2023, doi: 10.1016/j.lrp.2023.102304.
R. Maity, K. Sudhakar, A. Abdul Razak, A. Karthick, and D. Barbulescu, “Agrivoltaic: A Strategic Assessment Using SWOT and TOWS Matrix,” Energies (Basel)., vol. 16, no. 8, p. 3313, Apr. 2023, doi: 10.3390/en16083313.
H. Lopes, V. Rodrigues, R. Leite, and M. Gosling, “Business Model Canvas and Entrepreneurs: Dilemmas in Managerial Practice,” Brazilian Business Review, vol. 20, no. 3, pp. 260–280, May 2023, doi: 10.15728/bbr.2023.20.3.2.en.
A. K. Putra, S. Rizal, M. ALAM, L. SUSTIKA, I. A. S. HUDA, and B. YEMBUU, “VOLCANO TOURISM IN VOLCANIC RISK AREAS: EXPLORATION OF THE HIGHER EXPERIENCE IN MOUNT SEMERU – INDONESIA,” GeoJournal of Tourism and Geosites, vol. 46, no. 1, pp. 99–107, Mar. 2023, doi: 10.30892/gtg.46111-1005.
L. N. Lorena, M. Isabel, V. A. Carrasco-Salazar, J. D. Erazo-Rodríguez, and P. A. Buñay-Guisñan, “Artificial intelligence in the tourism business: a systematic review,” Front. Artif. Intell., vol. 8, Jul. 2025, doi: 10.3389/frai.2025.1599391.
J. Han and F. Pan, “Research on applying Artificial Intelligence to tourism services: personalised recommendations and intelligent navigation case study,” in Proceedings of the 2025 2nd International Conference on Computer and Multimedia Technology, New York, NY, USA: ACM, Jun. 2025, pp. 29–33. doi: 10.1145/3757749.3757755.
F. Martins, K. Baras, and E. Marques, “Identifying perceived safety of hiking on mountain trails: a study on ponta de são lourenço,” in XV International Tourism Congress, Sciendo, 2024, pp. 39–46. doi: 10.2478/9788367405287-005.
I. W. K. Suryawan, A. Rahman, S. Suhardono, C.-H. Lee, N. Ulhasanah, and M. M. Sari, “Resilience-based preferences for technology-enhanced hiking services in Mount Semeru, Indonesia,” Journal of Outdoor Recreation and Tourism, vol. 52, p. 100974, Dec. 2025, doi: 10.1016/j.jort.2025.100974.
W.-T. Hung and G.-B. Liou, “How is the effect of social media on intention to outdoor recreations? A study using personal social connections as a moderator,” Heliyon, vol. 9, no. 11, p. e22268, Nov. 2023, doi: 10.1016/j.heliyon.2023.e22268.
S. Novianti, F. Farhah Zamilah, and T. Andrianto, “Perilaku Pendakian Gunung di Masa Kenormalan Baru (Analisis Perspektif Pendaki Gunung di Jawa Barat),” Journal of Event, Travel and Tour Management, vol. 2, no. 1, pp. 9–18, Sep. 2022, doi: 10.34013/jett.v2i1.785.
J. J. A.-M. Sayor, N. T. Shishir, B. B. Barmon, S. Ahemed, and Md. M. Rahman, “IoT-driven real-time weather measurement and forecasting mobile application with machine learning integration,” Array, vol. 27, p. 100474, Sep. 2025, doi: 10.1016/j.array.2025.100474.
C. Ancillai, A. Sabatini, M. Gatti, and A. Perna, “Digital technology and business model innovation: A systematic literature review and future research agenda,” Technol. Forecast. Soc. Change, vol. 188, p. 122307, Mar. 2023, doi: 10.1016/j.techfore.2022.122307.
Y. Setiawan and T. Wiharko, “Implementasi Metode MOORA Pada Sistem Pendukung Keputusan Rekomendasi Destinasi Wisata Pendakian Gunung di Bandung Raya,” Digital Transformation Technology, vol. 3, no. 2, pp. 515–523, Oct. 2023, doi: 10.47709/digitech.v3i2.2924.
Y. Deng, A. Lambrecht, and Y. Liu, “Spillover Effects and Freemium Strategy in the Mobile App Market,” Manage. Sci., vol. 69, no. 9, pp. 5018–5041, Sep. 2023, doi: 10.1287/mnsc.2022.4619.